Yes! Brand Management can be challenging but have you ever thought about what it takes to manage the legacy of an icon, posthumously?
In his time, Platinum Album selling and Grammy Award-Winning musician, Peter Tosh was well-known for his advocacy for equal rights and the legalization of cannabis. Unfortunately, he passed away in 1987 but his legacy lives on.
“You can talk about things till you’re blue in the face, but sometimes you just got to go through it,” says Niambe McIntosh, the youngest daughter of the legend on this week’s episode.
In our discussion, Niambe shares the tumultuous learning curve, challenges, victories, and growth she experienced as the administrator of her father’s brand and legacy.
As a formidable businesswoman and visionary, Niambe serves as the head of the Peter Tosh Legacy and Brand; Managing Member of Tosh Holdings LLC (IP); Board Chairperson for the Peter Tosh Foundation Ltd.; and the President of PT Capital LLC (Cannabis).
Listen in as she shares the thought-provoking realities of:
– Crafting the direction of a legacy brand,
– Understanding the importance of dedicating time and resources to “fixing the past” to create a sustainable future, and
– Why she needed to fire her entire team and the journey of building a new strategic team through networking.
Video editing provided by @stephenjjprince, @superwoman_lizzy, and Amina Blugh.