Today, we talk about building a luxury brand in the cosmetics industry.
In this episode, I am joined by guest host Zahra Alleyne, audience member Kieran Valley-Gordon, and our featured guest – Kathryn Nurse, Creative Director and CEO of Immortelle Beauty. Kathryn is on a mission of creating beauty products of a luxurious and international standard for Caribbean Women
Topics Discussed:
- From Biologist to Cosmetic Chemist
- From Biology to MBA in Luxury Brand Management
- Origin of Immortelle Beauty
- The stigma that luxury products are unlikely to be locally produced
- The conceptualization, branding and packaging process
- Power struggle between manufacturers and retailers
- Importance of writing things down on paper
- Scotiabank Vision Achiever Business Class Programme
- How to start your own luxury brand
Links:
- Kathryn Nurse on Instagram
- Immortelle Beauty’s website
- Immortelle Beauty on Instagram
- Vote for Kathryn to win the Scotiabank Vision Achiever Award – Class of 2018
- Underpinnings Uplift Project with Kathryn – Video Included
- Listen to Episode 006: Laura Superville – Hand-Picked: The Business of Fruit Wine
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